Terms of Service

1. Acceptance of Terms

By accessing or using Digital Shields ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must not use the Service.

The Service is intended for parents, guardians, and carers aged 18 and over who are resident in the United Kingdom. By using the Service, you confirm that you meet these requirements.

2. Description of Service

Digital Shields is an online safety education platform for UK parents. The Service provides:

• Educational resources about child online safety
• AI-powered safety guidance (Shield AI)
• Family Safety Audit tools
• Conversation scripts and device setup guides
• Community forum for parent discussion
• Real-time threat alerts
• Safety score tracking
• Kids Lingo Glossary

3. Account Registration

To access the Service, you must create an account. When registering, you agree to:

• Provide accurate, current, and complete information during registration
• Keep your account information up to date
• Maintain the confidentiality of your password and not share your login credentials with any third party
• Accept responsibility for all activity that occurs under your account
• Notify us immediately at support@digitalshields.co if you become aware of any unauthorised access to or use of your account

We reserve the right to suspend or terminate accounts that violate these Terms, contain inaccurate information, or are used in a manner that we reasonably believe is harmful to other users or the Service.

4. Subscription Plans and Payments

4.1 Free Plan (Explorer)

The Explorer plan provides limited access to educational resources, community forum access (2 posts a month), and threat alert digests at no cost. No payment details are required for the free plan.

4.2 Paid Plans

We offer the following paid subscription plans:

• Guardian — £4.99 per month
• Fortress — £9.99 per month

All paid plans are billed monthly via Stripe. All paid plans include a 14-day free trial. You will not be charged until the trial period ends. If you cancel during the trial, you will not be charged.

4.3 Consumer Rights Act 2015

Under the Consumer Rights Act 2015, digital content supplied through the Service must be of satisfactory quality, fit for a particular purpose, and as described. If our digital content does not meet these standards, you have the right to a remedy as set out in Section 5 (Your Consumer Rights) below.

4.4 Right to Cancel (Consumer Contracts Regulations 2013)

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have a 14-day cooling-off period from the date of your subscription purchase. During the free trial, you can cancel at any time without charge. After the trial, if you cancel within 14 days of your first charge, you may request a full refund.

4.5 Cancellation Process

You may cancel your subscription at any time via the Settings page in your account. Upon cancellation, you retain access to paid features until the end of your current billing period, after which your account reverts to the free Explorer plan.

4.6 Refunds

We offer a full refund within 14 days of your first paid charge if you are not satisfied with the Service. After the initial 14-day period, pro-rata refunds may be issued at our discretion. To request a refund, contact support@digitalshields.co.

4.7 Price Changes

We may change subscription prices with at least 30 days' written notice. Existing subscribers will be notified by email before any price change takes effect. If you do not agree to a price change, you may cancel your subscription before the new price applies.

5. Your Consumer Rights

Nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015 or any other applicable UK consumer protection legislation.

If the digital content we provide is faulty or not as described, you have the right to:

• A repair of the digital content (for example, a fix or update to resolve the issue)
• A replacement of the digital content
• A refund (full or partial) if the issue cannot be fixed through repair or replacement

If you believe the digital content does not meet the statutory standards, please contact us at support@digitalshields.co and we will work with you to resolve the matter.

6. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable laws or regulations
• Post, upload, or transmit any harmful, abusive, defamatory, obscene, or otherwise objectionable content
• Impersonate another person, misrepresent your identity, or falsely claim an affiliation with any person or organisation
• Attempt to gain unauthorised access to other users' accounts, data, or any part of the Service's infrastructure
• Interfere with or disrupt the operation of the Service, including introducing viruses, malware, or other harmful code
• Scrape, crawl, copy, or redistribute content from the Service by automated or manual means without our written permission
• Use the Service if you are under 18 years of age

7. Community Forum Guidelines

The community forum is a supportive space for parents, guardians, and carers. By participating, you agree to:

• Be respectful, constructive, and supportive in all interactions with other members
• Not share personally identifiable information about children, including names, schools, photographs, or any details that could identify a child
• Not promote products, services, commercial ventures, or external websites
• Report any concerning content or behaviour to our moderation team

We reserve the right to moderate, edit, or remove any content that violates these guidelines, and to suspend or terminate accounts of users who repeatedly breach them, without prior notice.

You may edit or delete your own posts at any time. Deleted posts are removed from public view, though copies may be retained in our systems for a limited period for moderation and legal compliance purposes.

8. Shield AI Disclaimer

Shield AI provides general educational guidance about online safety. It is designed to help parents understand digital risks and take practical steps to protect their children. However, Shield AI is not a substitute for professional safeguarding advice from law enforcement, social services, medical professionals, or qualified safeguarding practitioners.

If a child is at immediate risk or you suspect abuse or exploitation, contact the following services directly:

• Police (emergency): 999
• CEOP (Child Exploitation and Online Protection): ceop.police.uk
• Childline: 0800 1111
• NSPCC Helpline: 0808 800 5000

We do not warrant that Shield AI guidance will be complete, accurate, or suitable for your specific circumstances. You should always exercise your own judgement and seek professional advice where appropriate.

9. Intellectual Property

All content on Digital Shields, including but not limited to text, graphics, logos, icons, images, audio, software, educational materials, device setup guides, conversation scripts, and the underlying code, is owned by Infinity X Investments Ltd or its licensors and is protected by copyright, trademark, and other intellectual property laws of England and Wales and international treaties.

You may not reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit any content from the Service without our prior written permission, except for personal, non-commercial use as intended by the Service.

10. User-Generated Content

You retain ownership of any content you post in the community forum or elsewhere on the Service ("User Content"). By posting User Content, you grant Infinity X Investments Ltd a non-exclusive, royalty-free, worldwide licence to display, reproduce, and distribute your User Content on the platform for the purpose of operating and providing the Service.

We may remove any User Content that violates these Terms, the Community Forum Guidelines, or any applicable law, at our sole discretion and without prior notice. We are not obligated to monitor all User Content but reserve the right to do so.

11. Data Protection

We process your personal data in accordance with our Privacy Policy and the UK General Data Protection Regulation (UK GDPR). By using the Service, you confirm that you have read and understood our Privacy Policy.

Your rights under UK GDPR, including your rights of access, rectification, erasure, restriction, portability, and objection, are detailed in our Privacy Policy. If you have any questions about how we handle your data, contact us at support@digitalshields.co.

12. Limitation of Liability

To the maximum extent permitted by applicable law:

• The Service is provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement
• We do not guarantee that the Service will be uninterrupted, error-free, secure, or free from viruses or other harmful components
• We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from or in connection with your use of the Service
• Our total aggregate liability to you for any claims arising from or in connection with the Service shall not exceed the total amount you have paid for the Service in the 12 months immediately preceding the event giving rise to the claim

Nothing in these Terms limits or excludes our liability for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Any other liability that cannot be limited or excluded under applicable law

13. Indemnification

You agree to indemnify, defend, and hold harmless Infinity X Investments Ltd, its directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

• Your breach of these Terms
• Your misuse of the Service
• Your User Content
• Your violation of any applicable law or the rights of any third party

14. Force Majeure

We shall not be liable for any failure or delay in performing our obligations under these Terms where such failure or delay results from circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemic, epidemic, war, terrorism, riots, government action, power failures, internet or telecommunications failures, cyberattacks, or failures of third-party service providers.

15. Modifications to Service and Terms

We may modify, update, suspend, or discontinue any part of the Service at any time. We will provide at least 30 days' notice of material changes to these Terms by email to registered users and by posting a notice on the Service.

Your continued use of the Service after such changes take effect constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and may cancel your subscription.

16. Termination

We may terminate or suspend your account immediately, without prior notice, if you breach these Terms or if we reasonably believe that your continued access poses a risk to other users, the Service, or our business.

You may delete your account at any time via the Settings page in your account portal. Upon termination or account deletion:

• Your right to use the Service ceases immediately
• We delete your personal data straight away (copies in our encrypted backups are gone within 30 days), except that community posts are kept without your name, and we keep records the law requires or that we need to establish, exercise or defend legal claims, as our Privacy Policy explains
• Any remaining subscription period is forfeited unless you are entitled to a refund under these Terms

17. Dispute Resolution

We encourage you to resolve any disputes or complaints informally first by contacting us at support@digitalshields.co. We will make every reasonable effort to resolve your concern promptly.

If we are unable to resolve a dispute informally, you may escalate your complaint through our formal complaints procedure by writing to us at the contact details provided in these Terms.

If we cannot reach a resolution through our internal process, you may be entitled to use an alternative dispute resolution (ADR) provider. We will provide details of any applicable ADR provider at the relevant time.

18. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable, while preserving its original intent as far as possible.

19. Entire Agreement

These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and Infinity X Investments Ltd in relation to your use of the Service. They supersede all prior agreements, representations, and understandings, whether written or oral.

20. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

However, nothing in these Terms limits your right to take legal action in the courts of Northern Ireland or Scotland if you are a resident of those jurisdictions, in accordance with the Consumer Rights Act 2015.

21. Contact

For questions, concerns, or complaints about these Terms or the Service:

Infinity X Investments Ltd (trading as Digital Shields)
Company Registration Number: 16998775
Registered in England and Wales. Registered office: Floor 2, Lakeside Tower, Lakeside Business Park, Walkmill Way, Cannock, Staffordshire, WS11 0XE
Email: support@digitalshields.co